… MD; Kambin, Parviz MD; Malter, Alex MD; McCulloch, John A. MD; Saal, Jeffrey A. MD;
Spratt, Kevin F. …

… Malter was a market researcher for the Ministry of Agriculture in Israel. … Malter is a market
researcher for horticultural products in the Market Research Department of the Ministry of …

Marketing academics and practitioners frequently employ cross-sectional surveys. In recent
years, editors, reviewers, and authors have expressed increasing concern about the validity …

Many firms rely on external organizations to acquire knowledge that is useful for developing
creative new products and reducing the time needed to bring these products to market. …

In many organizations, the corporate marketing function has lost budget, head count, influence
and confidence, resulting in strategic consequences that run deeper than many senior …

Objective. —Low back pain affects 60% to 80% of US adults at some time during their lives.
This review evaluates the effectiveness of four strategies to prevent low back pain for …

Study Design. Population-based cohort study of Washington State patients who underwent
lumbar spine surgery for degenerative conditions in 1988. Objectives. To compare …

This article explains how embodied cognition and perceptual symbol systems enable product
designers to influence consumers by communicating key perceptual features through …

Strategic alliances play a critical role in global innovation. Firms can overcome resource
constraints and achieve superior innovative performance not only by using internal resources …

Study Design A cost-effectiveness analysis of lumbar discectomy based on existing efficacy
data and newly gathered cost data. Objectives For patients with herniated lumbar discs …