This thought-provoking book chronicles the evolution of marketing theories and the rationales
behind them. The authors present a typology for the twelve schools of marketing thought, …

Objective Potency equivalents for antipsychotic drugs are required to guide clinical dosing
and for designing and interpreting research studies. Available dosing guidelines are limited …

Child and mother outcomes are reported for the Abecedarian Project, an early childhood
education, pediatric healthcare, and family support program for high-risk children and their …

CONVENTIONAL ANTIPSYCHOTIC DRUGS, used for a half century to treat a range of
major psychiatric disorders, are being replaced in clinical practice by modern “atypical” …

… conceptual approach offers suggestions for both - David M. Gardner, 1975 … Gardner and
Ross 15 suggest that any advertisement is going to be deceptive to some consumers because of …

There is much evidence that a relationship exists between a product's price and its perceived
quality [8, 9, 12, 13]. However, no study gives evidence that the pricequality relationship …

Multidimensional scaling of compact car perceptions is used to examine differences in cognitive
structure between those highly involved with compact cars and those who are not. The …

This article discusses the literature related to the dynamics that are in effect when an implant
is placed in bone. Osseous and soft tissue changes can result subsequent to implant …

Background A strategy for reducing mental illness-related stigma in health-profession
students is to include contact-based sessions in their educational curricula. In such sessions …

Type 2 diabetes mellitus (T2DM) rates are three times higher in patients with bipolar disorder
(BD), compared to the general population. This is a major contributing factor to the elevated …