Online in-game advertising (IGA) may be the most promising of all new forms of advertising.
This study examines the influence of the match between a game and advertising on the …

Although in-feed social ads on social media are rapidly growing worldwide, scarce attention
is paid to the content strategy of brands presenting in a human way. The present research …

We studied the mechanism of the influence of the Internet of Things (IOT) product characteristics
on consumer purchase intention. The results of a survey of 360 consumers showed that …

Background: Persistent pain after breast cancer surgery affects up to 60% of patients. Early
identification of those at higher risk could help inform optimal management. We conducted a …

Objective A systematic review and meta-analysis to investigate the impact of electronic
nicotine delivery systems (ENDS) and/or electronic non-nicotine delivery systems (ENNDS) …

Background: Older adults with acute myeloid leukemia (AML) represent a vulnerable
population in whom disease-based and clinical risk factors, patient goals, prognosis, and …

“If anything kills over 10 million people in the next few decades, it’s most likely to be a highly
infectious virus, rather than a war. Not missiles, but microbes. Now, part of this reason is that …

Background & Aims We aimed to compare the effectiveness of single- vs multiple-strain
probiotics in a network meta-analysis of randomized trials. Methods We searched MEDLINE, …

Objective To provide Grading of Recommendations, Assessment, Development, and Evaluation
(GRADE) guidance for assessing inconsistency, imprecision, and other domains for the …

Purpose The purpose of this paper is to answer “Why do Chinese consumers use IOT
systems?” and “Do consumers’ cognitive and affect experiences moderate the relationship …